We offer local SEO search strategies that ensure the right on-page, social media, and review signals are being sent to search engines to maximize the local visibility of your business. By ensuring that users are able to quickly find detailed information about the physical location of the business, we increase the likelihood they complete an online order or visit the storefront in person.
We monitor the latest industry news and trends for local search so our clients stay up to date on the local search ecosystem and one step ahead of their competition. Be the leader of your “local search pack” with our proven strategies for cultivating local customer reviews, promoting social media interaction, and encouraging local foot traffic.
At its core, Local SEO is about providing users with accurate and consistent information about a trinity of information referred to as NAP (business Name, Address and Phone number.) Creating, maintaining, and promoting this information is the key to local search success.
Accuracy – Local search engines use NAP as a measuring stick of accuracy for a business’s existence. In order for the local search engine or directory to validate the presence of your local business, it must ensure that every point of data in your listing aligns perfectly.
For example, if your business name is Eric’s Edmonds Bakery, and you accidentally type Erics’ Edmonds Bakery (a misplaced apostrophe) in your citation, then the directory might register your business inaccurately.
If it were just a matter of creating listings, then there could be a lot of confusion between businesses. How many “bakeries” are in Seattle? Or how many “banks” are in Manhattan? In order for a business to be “legitimate”, it should maintain accurate information on these three pieces of information – name, address, and phone.
Consistency – In addition to the NAP being accurate, it must remain consistent across all local directories, mentions, citations, and listings. According to Moz.com, consistent NAP information is essential to getting more citations and improving search engine rankings.
By creating uniformity in the online identity of the business you’re able to send stronger local search signals. The information on Yelp must be consistent with the information on Google+, which must be consistent with the information on Foursquare, and so on.
Updating and maintaining the NAP is the most challenging feature for a company wanting local rank. Why? Because business information changes. One day, you might decide to change the business name, or to switch to an 800 number or your business might move to a different location.
Local SEO begins with setting up a Google My Business account and getting the business address verified through Google. Once established, the business will appear on Google Maps and users are able to get directions to the physical location. Taking the extra time to enrich the My Business account with hours of operation, contact information, pictures and descriptions greatly increases the impact of the profile that shows along with your organic listings.
In addition to helping enhance brand presence the business profile makes it easy for users to leave reviews or quickly see recent social media posts. The frequency and quantity of both drastically help with local organic rankings.
Google’s Knowledge Graph is used to enhance search results with semantic-search information which highlight various bits of information about the business from a variety of linked sources. It’s possible to customize how Google displays the Knowledge Graph by utilizing structured data within the source code of the business website.
The goal of this feature is to provide users with information about the business to resolve their query without having to navigate to other sites and assemble the information themselves.
We show businesses what steps to take in order to increase the chances of inclusion into this powerful branding feature.
The local search pack appears below top paid AdWords advertisements but above all normal organic results. It’s comprised of the top algorithmically ranked local businesses pertaining to the users search query. Filters included on these results vary by industry but all serve the function of helping users make informed decisions about local business while streamlining the ordering or booking process.
According to Moz.com, local search rankings are influenced by over 150 known factors. We’ll help you identify where these opportunities exist to help you become the leader of your local search pack.
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.